January 14, 2009

Taste Test: Justin's Nut Butter Squeeze Packs


Nut butters, such as peanut and almond butter, make great energy snacks. One of my favorite mid-afternoon treats includes baby carrots dipped in a side of whole natural almond butter. But if you’ve ever tried to pack nut butters to eat on the go, you know what a challenging mess it can be.

Justin Gold, the CEO and Founder of Justin’s Nut Butter, fixed all that when his company started selling nut butters in convenient squeeze packs.

Starbucks introduced the squeeze packs nationally last September, adding Justin’s Maple Almond Butter as a side offering in the coffee chain’s breakfast menu. I accidentally stumbled upon the stuff while shopping at Whole Foods.

The convenient single-serving squeeze packs come in six flavors: Classic Peanut, Honey Peanut, Cinnamon Peanut, Classic Almond, Honey Almond and Maple Almond. They are made without hydrogenated oils and contain no refined sugars.

I purchased a box of Justin's Organic Classic Peanut Butter with 10-1.15oz single-serve squeeze packs, but the company also sells 100-calorie packs, although I’ve yet to find those in stores.

The product tastes great, like most organic nut butters, but it’s the packaging that’s most valuable; the squeeze packs fit perfectly into my snack-sized bento boxes! They are also durable enough to stuff in your pocket during long off-road bike rides.

A 1.15oz serving has 190 calories, 17 grams of fat, 7 grams of carbohydrates, and 7 grams of protein. You can visit Justin Nut Butter's for more nutritional information.

If you're bored with PB&J sandwiches, here are some innovative nut butter snack ideas:

  • Pita with maple almond butter and sliced kiwi
  • Baby carrots dipped in classic almond butter
  • Wrap with cinnamon peanut butter and apple slices
  • Classic peanut butter and raisins smeared on celery sticks
  • Honey peanut butter and dill pickles on an Ezekiel English muffin

    Why does this matter to you? Because planning meals and snacks ensures you won’t succumb to the 4 o’clock call of the vending machine. And Justin’s squeeze packs make nut butter easy to pack, store and consume. I’m surprised it took this long for someone to market the idea!

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